Marketing leadership that gets results and is built for scale
Miranda and the Healthy CMO team can help your health and wellness startup with the marketing systems and tools to scale as you build quickly to serve patients and customers.
If you're running a 6+ figure monthly marketing budget, we know how to optimize your marketing budget dollars to increase ROAS, streamline processes, and implement solutions for short and long term growth.
What is a Fractional CMO?
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well
and in good spirits. They'll also put in the systems and processes to make your marketing department a reliable asset to your company.
That's what I do for early stage startups. I'd love to hear what your goals are and help you reach them with marketing that gets results.
Why me?
I know how to jump in and bring solutions!
I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn't working well or takes up too much of your time. I've had experience helping companies from Pre-Seed to Unicorn, build brands, commercialize products, scale and pivot.
I love solving marketing problems and guiding teams to win with their strengths.
Schedule a quick 15-minute call to see if a Fractional CMO could be a good fit!
How to know if you need a Fractional CMO?
- You're running your marketing team instead of being the CEO
- You're not sure what campaigns to have your team try next
- You don't have your customer journey mapped out, or clear KPIs for your campaign
- You don't know if you are pursuing a product-led or sales-led strategy
Selected Adventures
“It is not in the pursuit of happiness that we find fulfillment, it is in the happiness of pursuit.” – Denis Waitley
Fractional CMO
2023
Helping leadership teams launch products, grow a business, or work through complex challenges is what I do best.
I support several teams in the following ways:
- Operationalization of marketing and communication teams
- GTM strategy
- Communication strategy and operations
- Crisis communications
- Brand positioning and competitive strategy
- Sponsorship and partnership strategy
- Live events and activations
- Digital marketing campaigns
- Media buying
- Identifying, selecting, and managing agency partners
Ask me about how I work with companies ranging from digital creators, e-marketplace businesses, to health and wellness brands.
Investing with Pappas Capital
2021
I started advising Pappas Capital on their $200M USD fund called Asia Innovation Ventures back in 2021, a fund focused on Seed - Series B "deep tech" coming from Mainland China, Hong Kong, and Singapore. I've learned about fund management, deal sourcing, due dilligence, and closing, and also advising portfolio companies and adding value to executive teams.
Ask me about the AI, quantum, biotech, and energy investments in Asia.
Leading at Curative
2020 - 2022
In early 2020, I was on a business trip to the US with JLABS, attending JPM 2020 in SF. I was scheduled to spend a few weeks in the US before heading back to China. News reports of COVID delayed me first by a few weeks and then it was clear that life as I knew it had changed.
I had the opportunity to join a very new, but incredibly passionate group of people working on launching a COVID test in the US called Curative. Thinking I would be there 6 months to help scale COVID testing before heading back to China, our work continued for 2.5 years and I helped scale the company to over 36M tests, nearly 7,000 team members, and built the marketing and communications team from the ground up.
Ultimately, I stayed 2.5 years and helped navigate the company and the brand into a new direction.
You can read about my journey here on the Schwarzmnan Scholars Alumni Spotlight, in an interview with Leader's Atlas, or in the Austin Business Journal when I was profiled as a winner for a Women in Business award.
Ask me about building a unicorn, scaling at the speed of light, and working on the front lines of the pandemic.
Working in China
2018 - 2020
After graduating from Tsinghua University in 2020, I had the privledge of joining Johnson & Johnson's government affairs team in Beijing. There I worked on IP, trade, and market access policies amidst the ongoing US-China "trade war". It was a fascinating time to work on healthcare policy and learn about China's rapid technology developments and investments in healthcare improvements.
I worked in an all Mandarin speaking team which was one of the most challenging experiences of my work life to date. My Mandarin improved and I worked to overcome deep imposter syndrome.
After a year, I had the opportunity to join J&J's new innovation incubator based out of Shanghai, called JLABS where I helped ~50 portfolio companies to connect internally across J&J, raise venture capital, market their products, find vendors, recruit talent, and more.
Ask me about working in Mandarin, supporting early stage startups, and healthcare transformation in China.
