About
Most early stage health and wellness startups struggle to
Connect strategy, leadership, and talent to their marketing work
Healthy CMO is a fractional Chief Marketing Officer consultancy helping 7+ figure health and wellness businesses to grow rapidly, scale thoughtfully, and deliver quality services to patients and customers.
The Fractional CMO for Health and Wellness Startups
Hi, I'm Miranda Gottlieb and since 2019, I've been working to build and scale health and wellness startups from around the world.
There is so much I love about working with health startups - with the right marketing, you can lead the market, even if you’re a new player.
You see, many early stage companies struggle with the following:
- Selecting and leveraging a scalable marketing tech stack
- Hiring the right talent at the right time
- Hygienic data reporting of marketing spend
With a Fractional CMO, those issues become opportunities.
Here’s what you could accomplish instead...
- Use the best tech stack for your business
- Hire and train talent to prioritize your business goals
- Know where your marketing dollars are going
Miranda Gottlieb, Founder of Healthy CMO
Miranda founded Healthy CMO in order to support Seed- Series B health and wellness startups looking to level up their marketing and commercial strategy.
Most recently, Miranda has been a Venture Partner and Angel Investor investing in early stage startups across the US, Europe, and Asia. Through her investment work she recurrently saw the opportunity for startups to benefit from CMO level strategy and leadership to grow their business, but the business size limited the addition of a marketing executive FTE.
She previously served as the SVP of Marketing for Curative, a leading COVID-19 testing and vaccine delivery start-up in the United States which pivoted to health insurance in 2022. Miranda led the organization’s product marketing and strategic communications, delivering over 36 million tests and working with nearly 7,000 team members in 44 states. During her time at Curative, she led the company's brand and marketing to pivot and launch a new, first of its kind health plan.
Prior to Curative, led Johnson & Johnson JLABS @ Shanghai's innovation activation team, a start-up incubator 50+ portfolio companies across the Asia Pacific region. Miranda lived and worked in China for 3 years.
Miranda lives in Austin, TX. She speaks Spanish and Mandarin. Miranda enjoys playing mahjong, patroning standup comedy, and tending to her small farm.
What it's like to work together?
Get The Marketing Expertise You Need to Grow Your Business
Delegate your marketing outcomes to
take your time back and see a greater return on your marketing budget.
