Fractional CMO Services
KPI-driven Fractional Chief Marketing Officer for health and wellness startups
Half-Day Strategy Session
A deep dive on marketing strategy to provide clear direction on steps to reach your goals:
- 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs
- 7 day Preparatory Period via email correspondence
- Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
This service is a good fit for you if:
- Your business’s revenue is at least $1 million annually
- You have a strong marketing team in place but you need a fresh and accurate strategy
- You’d like to see how the Functional Marketing® Framework works before hiring a Fractional CMO
Engaged Package
About 10 hours per week inside your organization to accomplish the following:
- Translate the CEO & the Board’s vision into marketing campaigns and objectives
- Define the key talent the business needs to reach its goals
- Assist HR in hiring, training, evaluating and firing vendors, employees and contractors
- Report weekly to the CEO and Board on all KPIs mutually defined as important
- Continually innovate ways to reach marketing and sales goals despite roadblocks
This service is a good fit for you if:
- Your business’s revenue is at least $1 million annually
- You don’t need a full time hire, but you do need someone to create the strategy and ensure its execution
Advisor Package
A fractional CMO leading your team as a strategic advisor:
- Available after a 90-day sprint of the Engaged package or a half-day consult
- Quarterly planning calls and sprint planning calls led twice a month
- Unlimited email correspondence
- Grow long term with the least financial risk
- Access to our marketing campaign standard operating procedures (SOPs)
- 3-month minimum commitment
This service is a good fit for you if:
- You have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy
- You need a marketing leader to keep the team on track and adjust priorities as campaigns launch
